Craft Beer as Proof of Concept

It's exciting and inspiring for us to look at craft beer and microbreweries, because they have put exactly what we're talking about into widespread, autonomous practice. In this article from CNBC you can get an idea of just how big of an impact microbreweries are having on the big beer market, and what happens when the decentralized model floods an industry. The only difference with us is, we want to do it faster. It took craft brewing 40 years to take over 20% of the market, and we plan to do it in 10.

Read the article here.

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